diff --git a/app/controllers/settings/hostings_controller.rb b/app/controllers/settings/hostings_controller.rb
index fa88d23c..0740b0bc 100644
--- a/app/controllers/settings/hostings_controller.rb
+++ b/app/controllers/settings/hostings_controller.rb
@@ -2,6 +2,7 @@ class Settings::HostingsController < ApplicationController
   layout "settings"
 
   before_action :raise_if_not_self_hosted
+  before_action :ensure_admin, only: :clear_cache
 
   def show
     @synth_usage = Current.family.synth_usage
@@ -38,6 +39,11 @@ class Settings::HostingsController < ApplicationController
     render :show, status: :unprocessable_entity
   end
 
+  def clear_cache
+    DataCacheClearJob.perform_later(Current.family)
+    redirect_to settings_hosting_path, notice: t(".cache_cleared")
+  end
+
   private
     def hosting_params
       params.require(:setting).permit(:render_deploy_hook, :upgrades_setting, :require_invite_for_signup, :require_email_confirmation, :synth_api_key)
@@ -46,4 +52,8 @@ class Settings::HostingsController < ApplicationController
     def raise_if_not_self_hosted
       raise "Settings not available on non-self-hosted instance" unless self_hosted?
     end
+
+    def ensure_admin
+      redirect_to settings_hosting_path, alert: t(".not_authorized") unless Current.user.admin?
+    end
 end
diff --git a/app/controllers/users_controller.rb b/app/controllers/users_controller.rb
index d8d0de8a..9b82509d 100644
--- a/app/controllers/users_controller.rb
+++ b/app/controllers/users_controller.rb
@@ -1,5 +1,6 @@
 class UsersController < ApplicationController
   before_action :set_user
+  before_action :ensure_admin, only: :reset
 
   def update
     @user = Current.user
@@ -26,6 +27,11 @@ class UsersController < ApplicationController
     end
   end
 
+  def reset
+    FamilyResetJob.perform_later(Current.family)
+    redirect_to settings_profile_path, notice: t(".success")
+  end
+
   def destroy
     if @user.deactivate
       Current.session.destroy
@@ -68,4 +74,8 @@ class UsersController < ApplicationController
     def set_user
       @user = Current.user
     end
+
+    def ensure_admin
+      redirect_to settings_profile_path, alert: I18n.t("users.reset.unauthorized") unless Current.user.admin?
+    end
 end
diff --git a/app/jobs/data_cache_clear_job.rb b/app/jobs/data_cache_clear_job.rb
new file mode 100644
index 00000000..49e18880
--- /dev/null
+++ b/app/jobs/data_cache_clear_job.rb
@@ -0,0 +1,16 @@
+class DataCacheClearJob < ApplicationJob
+  queue_as :default
+
+  def perform(family)
+    ActiveRecord::Base.transaction do
+      ExchangeRate.delete_all
+      Security::Price.delete_all
+      family.accounts.each do |account|
+        account.balances.delete_all
+        account.holdings.delete_all
+      end
+
+      family.sync_later
+    end
+  end
+end
diff --git a/app/jobs/family_reset_job.rb b/app/jobs/family_reset_job.rb
new file mode 100644
index 00000000..20dc2499
--- /dev/null
+++ b/app/jobs/family_reset_job.rb
@@ -0,0 +1,19 @@
+class FamilyResetJob < ApplicationJob
+  queue_as :default
+
+  def perform(family)
+    # Delete all family data except users
+    ActiveRecord::Base.transaction do
+      # Delete accounts and related data
+      family.accounts.destroy_all
+      family.categories.destroy_all
+      family.tags.destroy_all
+      family.merchants.destroy_all
+      family.plaid_items.destroy_all
+      family.imports.destroy_all
+      family.budgets.destroy_all
+
+      family.sync_later
+    end
+  end
+end
diff --git a/app/views/settings/hostings/_danger_zone_settings.html.erb b/app/views/settings/hostings/_danger_zone_settings.html.erb
new file mode 100644
index 00000000..7f04c4e2
--- /dev/null
+++ b/app/views/settings/hostings/_danger_zone_settings.html.erb
@@ -0,0 +1,20 @@
+<% if Current.user.admin? %>
+  <div class="space-y-4">
+    <div class="flex items-center justify-between">
+      <div class="w-2/3">
+        <h3 class="font-medium text-primary"><%= t("settings.hostings.show.clear_cache") %></h3>
+        <p class="text-secondary text-sm"><%= t("settings.hostings.show.clear_cache_warning") %></p>
+      </div>
+      <%=
+            button_to t("settings.hostings.show.clear_cache"), clear_cache_settings_hosting_path, method: :delete,
+              class: "bg-orange-500 text-white text-sm font-medium rounded-lg px-4 py-2",
+              data: { turbo_confirm: {
+                title: t("settings.hostings.show.confirm_clear_cache.title"),
+                body: t("settings.hostings.show.confirm_clear_cache.body"),
+                accept: t("settings.hostings.show.clear_cache"),
+                acceptClass: "w-full bg-orange-500 text-white rounded-xl text-center p-[10px] border mb-2"
+              }}
+      %>
+    </div>
+  </div>
+<% end %>
diff --git a/app/views/settings/hostings/show.html.erb b/app/views/settings/hostings/show.html.erb
index ca74914a..bd1916f3 100644
--- a/app/views/settings/hostings/show.html.erb
+++ b/app/views/settings/hostings/show.html.erb
@@ -11,3 +11,7 @@
 <%= settings_section title: t(".invites") do %>
   <%= render "settings/hostings/invite_code_settings" %>
 <% end %>
+
+<%= settings_section title: t(".danger_zone") do %>
+  <%= render "settings/hostings/danger_zone_settings" %>
+<% end %>
diff --git a/app/views/settings/profiles/show.html.erb b/app/views/settings/profiles/show.html.erb
index 165f9b1c..168f1472 100644
--- a/app/views/settings/profiles/show.html.erb
+++ b/app/views/settings/profiles/show.html.erb
@@ -127,20 +127,40 @@
 <% end %>
 
 <%= settings_section title: t(".danger_zone_title") do %>
-  <div class="flex items-center justify-between">
-    <div>
-      <h3 class="font-medium text-primary"><%= t(".delete_account") %></h3>
-      <p class="text-secondary text-sm"><%= t(".delete_account_warning") %></p>
+  <div class="space-y-4">
+    <% if Current.user.admin? %>
+      <div class="flex items-center justify-between">
+        <div class="w-2/3">
+          <h3 class="font-medium text-primary"><%= t(".reset_account") %></h3>
+          <p class="text-secondary text-sm"><%= t(".reset_account_warning") %></p>
+        </div>
+        <%=
+              button_to t(".reset_account"), reset_user_path(@user), method: :delete,
+                class: "bg-orange-500 text-white text-sm font-medium rounded-lg px-4 py-2",
+                data: { turbo_confirm: {
+                  title: t(".confirm_reset.title"),
+                  body: t(".confirm_reset.body"),
+                  accept: t(".reset_account"),
+                  acceptClass: "w-full bg-orange-500 text-white rounded-xl text-center p-[10px] border mb-2"
+                }}
+        %>
+      </div>
+    <% end %>
+    <div class="flex items-center justify-between">
+      <div>
+        <h3 class="font-medium text-primary"><%= t(".delete_account") %></h3>
+        <p class="text-secondary text-sm"><%= t(".delete_account_warning") %></p>
+      </div>
+      <%=
+            button_to t(".delete_account"), user_path(@user), method: :delete,
+              class: "bg-red-500 text-white text-sm font-medium rounded-lg px-3 py-2",
+              data: { turbo_confirm: {
+                title: t(".confirm_delete.title"),
+                body: t(".confirm_delete.body"),
+                accept: t(".delete_account"),
+                acceptClass: "w-full bg-red-500 text-white rounded-xl text-center p-[10px] border mb-2"
+              }}
+      %>
     </div>
-    <%=
-          button_to t(".delete_account"), user_path(@user), method: :delete,
-            class: "bg-red-500 text-white text-sm font-medium rounded-lg px-3 py-2",
-            data: { turbo_confirm: {
-              title: t(".confirm_delete.title"),
-              body: t(".confirm_delete.body"),
-              accept: t(".delete_account"),
-              acceptClass: "w-full bg-red-500 text-white rounded-xl text-center p-[10px] border mb-2"
-            }}
-    %>
   </div>
 <% end %>
diff --git a/config/locales/views/settings/en.yml b/config/locales/views/settings/en.yml
index e7e7d627..8596904e 100644
--- a/config/locales/views/settings/en.yml
+++ b/config/locales/views/settings/en.yml
@@ -39,6 +39,9 @@ en:
           body: Are you sure you want to permanently delete your account? This action
             is irreversible.
           title: Delete account?
+        confirm_reset:
+          body: Are you sure you want to reset your account? This will delete all your accounts, categories, merchants, tags, and other data. This action cannot be undone.
+          title: Reset account?
         confirm_remove_invitation:
           body: Are you sure you want to remove the invitation for %{email}?
           title: Remove Invitation
@@ -49,6 +52,8 @@ en:
         delete_account: Delete account
         delete_account_warning: Deleting your account will permanently remove all
           your data and cannot be undone.
+        reset_account: Reset account
+        reset_account_warning: Resetting your account will delete all your accounts, categories, merchants, tags, and other data, but keep your user account intact.
         email: Email
         first_name: First Name
         household_form_input_placeholder: Enter household name
diff --git a/config/locales/views/settings/hostings/en.yml b/config/locales/views/settings/hostings/en.yml
index 8cb7f6c4..bbcb8ee9 100644
--- a/config/locales/views/settings/hostings/en.yml
+++ b/config/locales/views/settings/hostings/en.yml
@@ -20,6 +20,12 @@ en:
         general: General Settings
         invites: Invite Codes
         title: Self-Hosting
+        danger_zone: Danger Zone
+        clear_cache: Clear data cache
+        clear_cache_warning: Clearing the data cache will remove all exchange rates, security prices, account balances, and other data. This will not delete accounts, transactions, categories, or other user-owned data.
+        confirm_clear_cache:
+          title: Clear data cache?
+          body: Are you sure you want to clear the data cache? This will remove all exchange rates, security prices, account balances, and other data. This action cannot be undone.
       synth_settings:
         api_calls_used: "%{used} / %{limit} API calls used (%{percentage})"
         description: Input the API key provided by Synth
@@ -30,6 +36,8 @@ en:
       update:
         failure: Invalid setting value
         success: Settings updated
+      clear_cache:
+        cache_cleared: Data cache has been cleared. This may take a few moments to complete.
       upgrade_settings:
         description: Configure how your application receives updates
         latest_commit_description: Automatically update to the latest commit (unstable)
@@ -40,3 +48,4 @@ en:
         manual_description: You control when to download and install updates
         manual_title: Manual
         title: Auto Upgrade
+      not_authorized: You are not authorized to perform this action
diff --git a/config/locales/views/users/en.yml b/config/locales/views/users/en.yml
index e9aae045..e04ebc8c 100644
--- a/config/locales/views/users/en.yml
+++ b/config/locales/views/users/en.yml
@@ -8,3 +8,6 @@ en:
       email_change_initiated: Please check your new email address for confirmation
         instructions.
       success: Your profile has been updated.
+    reset:
+      success: Your account has been reset. Data will be deleted in the background in some time.
+      unauthorized: You are not authorized to perform this action
diff --git a/config/routes.rb b/config/routes.rb
index 13f9f61f..30d3303e 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -18,7 +18,9 @@ Rails.application.routes.draw do
   resource :password, only: %i[edit update]
   resource :email_confirmation, only: :new
 
-  resources :users, only: %i[update destroy]
+  resources :users, only: %i[update destroy] do
+    delete :reset, on: :member
+  end
 
   resource :onboarding, only: :show do
     collection do
@@ -30,7 +32,9 @@ Rails.application.routes.draw do
   namespace :settings do
     resource :profile, only: [ :show, :destroy ]
     resource :preferences, only: :show
-    resource :hosting, only: %i[show update]
+    resource :hosting, only: %i[show update] do
+      delete :clear_cache, on: :collection
+    end
     resource :billing, only: :show
     resource :security, only: :show
   end
diff --git a/test/controllers/settings/hostings_controller_test.rb b/test/controllers/settings/hostings_controller_test.rb
index 283b70bc..3ee8a226 100644
--- a/test/controllers/settings/hostings_controller_test.rb
+++ b/test/controllers/settings/hostings_controller_test.rb
@@ -45,4 +45,39 @@ class Settings::HostingsControllerTest < ActionDispatch::IntegrationTest
       assert_equal NEW_RENDER_DEPLOY_HOOK, Setting.render_deploy_hook
     end
   end
+
+  test "can clear data cache when self hosting is enabled" do
+    account = accounts(:investment)
+    holding = account.holdings.first
+    exchange_rate = exchange_rates(:one)
+    security_price = holding.security.prices.first
+    account_balance = account.balances.create!(date: Date.current, balance: 1000, currency: "USD")
+
+    with_self_hosting do
+      perform_enqueued_jobs(only: DataCacheClearJob) do
+        delete clear_cache_settings_hosting_url
+      end
+    end
+
+    assert_redirected_to settings_hosting_url
+    assert_equal I18n.t("settings.hostings.clear_cache.cache_cleared"), flash[:notice]
+
+    assert_not ExchangeRate.exists?(exchange_rate.id)
+    assert_not Security::Price.exists?(security_price.id)
+    assert_not Account::Holding.exists?(holding.id)
+    assert_not Account::Balance.exists?(account_balance.id)
+  end
+
+  test "can clear data only when admin" do
+    with_self_hosting do
+      sign_in users(:family_member)
+
+      assert_no_enqueued_jobs do
+        delete clear_cache_settings_hosting_url
+      end
+
+      assert_redirected_to settings_hosting_url
+      assert_equal I18n.t("settings.hostings.not_authorized"), flash[:alert]
+    end
+  end
 end
diff --git a/test/controllers/users_controller_test.rb b/test/controllers/users_controller_test.rb
index 74e217f2..bd68fe77 100644
--- a/test/controllers/users_controller_test.rb
+++ b/test/controllers/users_controller_test.rb
@@ -31,6 +31,41 @@ class UsersControllerTest < ActionDispatch::IntegrationTest
     assert_equal "Your profile has been updated.", flash[:notice]
   end
 
+  test "admin can reset family data" do
+    account = accounts(:investment)
+    category = categories(:income)
+    tag = tags(:one)
+    merchant = merchants(:netflix)
+    import = imports(:transaction)
+    budget = budgets(:one)
+    plaid_item = plaid_items(:one)
+
+    perform_enqueued_jobs(only: FamilyResetJob) do
+      delete reset_user_url(@user)
+    end
+
+    assert_redirected_to settings_profile_url
+    assert_equal I18n.t("users.reset.success"), flash[:notice]
+
+    assert_not Account.exists?(account.id)
+    assert_not Category.exists?(category.id)
+    assert_not Tag.exists?(tag.id)
+    assert_not Merchant.exists?(merchant.id)
+    assert_not Import.exists?(import.id)
+    assert_not Budget.exists?(budget.id)
+    assert_not PlaidItem.exists?(plaid_item.id)
+  end
+
+  test "non-admin cannot reset family data" do
+    sign_in @member = users(:family_member)
+
+    delete reset_user_url(@member)
+
+    assert_redirected_to settings_profile_url
+    assert_equal I18n.t("users.reset.unauthorized"), flash[:alert]
+    assert_no_enqueued_jobs only: FamilyResetJob
+  end
+
   test "member can deactivate their account" do
     sign_in @member = users(:family_member)
     delete user_url(@member)